The Intelligent Librarian resources hub for BD Peripheral Interventions (BD PI)

Client — BD Peripheral Interventions (PI)

BD is a global medical technology company that is advancing the world of health by improving medical discovery, diagnostics and the delivery of care.

BD Peripheral Interventions (PI) develops innovative, life-enhancing devices in the fields of surgical, endovascular, urological and critical care interventions.

My role

UX Designer
UX Content Audit
OOUX

Problem

The BD PI Resources Hub offers a wide range of materials that may not be fully recognised by the relevant healthcare professionals (HCPs). Additionally, while the hub provides comprehensive information and resources, the website's content structure requires reorganisation to emphasise BD PI's key offerings.

Solution

We developed a modular, user-needs-driven website that acts as an intelligent librarian.

The redesigned resources hub anticipates user needs and serves as a central repository for BD PI resources while proactively offering supplementary tools and recommendations.

We have delivered a comprehensive UX package to the client, including high-fidelity wireframes, to support UI design, development and implementation.

Key contributions

Conducted a comprehensive UX audit of the current website to identify pain points.

Collaborated with cross-functional teams, including senior designers, project managers and developers, to align on goals.

Created low-to-mid fidelity wireframes and prototypes based on user research and content analysis.

Presented the Intelligent Librarian concept to the client, receiving highly positive feedback.

Impact

Improved Engagement
Enhanced user flows and navigation led to a significant increase in user satisfaction and interaction rates

Optimised search & discovery
Simplified access to key resources resulted in faster and more accurate content discovery

Brand recognition & trust
Positioned BD as a leader in peripheral vascular and oncology disciplines, improving brand authority and loyalty

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