Scooting my way to work
About
Over the past 3 years and 9 months at Cherry Advertising, I’ve contributed to 320+ projects for more than 50 pharmaceutical clients, designing digital experiences that align with strategic objectives and brands.
With a background in graphic design, I extend my expertise beyond digital to print media and branding. My early passion for large-scale visuals has evolved into a career dedicated to crafting thoughtful, user-focused solutions.
I’ve collaborated on projects across entertainment, beauty, telecom, construction and recycling sectors, broadening my perspective and adaptability.
A lifelong learner, I’m fascinated by psychology, human behaviour and personality archetypes, applying these insights to design intuitive and inclusive experiences. Currently, I’m deepening my knowledge in colour psychology, NLP principles and user behaviour patterns.
Energetic and optimistic, I bring positivity and empathy to every team, always eager to transform complex challenges into simple, meaningful solutions.
Design process
I utilise the non-linear, iterative five-stage design thinking process developed by the Hasso Plattner Institute of Design at Stanford (d.school), which I honed at the Interaction Design Foundation (IxDF). This human-centred approach emphasises collaboration to generate user-centric solutions.
Discover & Empathise
Define
Ideate
Prototype
Test
Experience
UX/UI Designer
Cherry Advertising 2021–2025
Delivered accessible and industry-compliant digital solutions for global clients, including Roche, CSL Vifor, Apellis, Ferinject, BD, Boehringer Ingelheim, Lenvima, Eroxon, Edwards, Ontozry, Advanz, Eisai, Halaven, Rayaldee, Advanz and more
UX/UI Designer
Freelance 2020–2021
Managed projects for private clients, delivering high-quality designs that enhanced brand identity and user engagement
UI Designer
Ticketmaster 2019–2020
Designed and delivered UI solutions for consumer-facing platforms across web and mobile and collaborated with cross-functional teams, including UX Designer, Product Managers and Developers, to enhance user experiences
Graphic Designer
VEON 2016–2018
Created visual assets such as infographics, presentations and illustrations for 12 OpCo’s. Worked on intranet site and assisted UI/UX design team
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Skills
User Experience Design
User Interface Design
IA / UX Audit
User / Stakeholder Interview
User Journey / User Flow
User Research
User Persona / Archetype
User Testing
Workshop Facilitation
Sketching / Drawing
Accessibility Review
Quality Assurance
Business acumen for designers
🧰
Tools
AI tools
Figma / Sketch
FigJam
Miro
Balsamiq
Adobe Creative Suite
Photoshop
Illustrator
Microsoft Suite
Jira
Wordpress
SharePoint
Stripo
🎓
Education
d.MBA—Business for designers
NNG—Omnichannel Journeys and Customer Experience, Analytics and User Experience
IxDF—User Experience Design
CareerFoundry—User Interface Design
Kensington & Chelsea College—Diploma in Art & Design, Graphic Design
Bachelor's Degree BA (Hons)—Hons in Philology, Interpreting and Translation
© 2025 Valentyna Shlonchak