AD Taxi — global educational platform for the Alzheimer's Disease (AD) community

Client — Roche

F. Hoffmann-La Roche AG, commonly known as Roche, is a Swiss multinational holding healthcare company that operates worldwide under two divisions: Pharmaceuticals and Diagnostics.

The Roche Group has a truly global spread of research, diagnostics and pharma development, data analytics and genomic insight teams at locations across 17 countries, spanning four continents, all working to translate science and research into ground-breaking therapies and diagnostics.

Alzheimer's Disease (AD) is a type of dementia that affects memory, thinking and behaviour. Symptoms eventually grow severe enough to interfere with daily tasks.

My role

UX Design
Workshop Facilitation
Functional Specification
Quality Assurance

AD Taxi platform Home page and Medical Educational Resources page

“In a world where clinical experience and learning is fundamental to improve patient outcomes, AD Taxi provides a platform for the medical and scientific community to share ideas and topics without boundaries.”

Problem

The Alzheimer’s community faced significant challenges, including low engagement rates and fragmented educational content.

Outdated educational formats and limited channels contributed to poor clinician participation in clinical trials and hindered accurate diagnosis rates. Additionally, static and disconnected resources failed to support the ongoing learning needs of healthcare professionals, resulting in missed opportunities for long-term knowledge development.

These gaps highlighted the urgent need for a centralised digital platform that could provide accessible, engaging and actionable education to empower healthcare professionals worldwide and ultimately improve patient outcomes.

Solution

The MVP 2 of the AD Taxi platform, was developed to enhance and expand a global learning hub dedicated to Alzheimer’s disease education for clinicians scientists, and carers.

The MVP2 focused on prioritising and delivering the most impactful features from the initial MVP 1 backlog within a set timeframe and budget to progressively improve user experience and resource accessibility.

This approach aimed to support Roche’s holistic vision by providing a credible, interactive platform that fosters knowledge sharing and collaboration to better understand and manage Alzheimer’s disease worldwide.

Key contributions

Workshop Facilitation
Co-led multi-agency workshop to align goals and prioritise features.

User Experience Design
Crafted wireframes and collaborated with external UI teams to build seamless, intuitive interfaces.

Quality Assurance
Conducted QA to ensure robust functionality and alignment with project goals.

Cross-functional collaboration
Worked closely with stakeholders, copywriters, project managers and digital leads to deliver a cohesive solution.

Impact

Enhanced the credibility of AD Taxi as an innovative leader in Alzheimer’s education by delivering significant platform improvements during MVP 2.

Increased clinician engagement through improved navigation, quicker access to critical resources, and reduced error rates, supporting more effective and efficient learning experiences.

Empowered clinicians with advanced educational tools, leading to better patient care and heightened awareness of Alzheimer’s disease.

Addressed key gaps in Alzheimer’s education by establishing a centralised, dynamic platform that facilitates ongoing learning and drives measurable improvements in patient outcomes.

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